421 N. 7th

Sometimes a place can just feel electric. That was the theme for the commercial spaces available in the famous annex beside iconic Philadelphia music venue The Electric Factory. At 421 N. 7th, you don’t just get to work where Questlove keeps his record collection (true story), but you’re part of a whole neighborhood riding the current to fresh ideas. Work included branding, website, wayfinding, and physical and digital signage.

A poster or 421 North 7th says "Work Amplified."
A brochure for office space in the shape of a vinyl record.
A branded digital keypad outside an office space.
421 branding with lightning bolts.
A map showing a building's location and nearby cultural activities and restaurants.
Branding featuring the history of the neighborhood.
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